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Consumer Trends

Taking a stand: Marketing Alcoholic Beverages Responsibly

You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]

By | September 2nd, 2013|Consumer Trends|0 Comments

Tweet Ups: What’s all the Buzz about

There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.

By | November 10th, 2010|Consumer Trends, Innovation, Social Media, Wine Marketing|2 Comments