Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
AI Watermarking on Social Media: What Australian Marketers Need to Know in 2026
There's been a rush to use AI tools to work faster, draft quicker, design more, and edit at a pace we haven't seen before. There are undeniable benefits here, and genuinely new opportunities that platforms and creative tools didn't offer even a year [...]
Recent Meta Changes Marketers Need to Be Aware Of
If you're advertising on Meta, you'll have noticed plenty of change lately. As the tech giant continues to lean into AI, much of it is happening behind the scenes, and for those of us who spend our days in Meta Business Suite, it's often a source of [...]
Why Young People Really Aren’t Drinking Wine – and the Way to Spark Their Interest
By Kate Barry It's fair to say I'm not your typical 19-year-old wine drinker. I've grown up around the industry, visited more wineries throughout my life than most people my age, and I love the conversations with winemakers and the thrill of discover [...]
Are you ready for Fiano Festa 2026? Here’s why you should get involved
Do you remember the buzz around Fiano Festa and the inaugural Fiano Day last spring and summer? The results from the campaign and sales reported across the industry show widespread success in both reach and product sales. It's the good news story Aus [...]
Why Your Small Business Needs an AI Policy
Chances are, someone on your team is already using AI. Whether it's drafting a social caption, summarising a meeting, or helping write a customer email, generative AI tools have quietly become part of the day-to-day for small businesses, often withou [...]
What does Google’s biggest change in 25 years mean for wineries?
Google's biggest change in 25 years signals AI search is here, does this mean we're waving goodbye to traditional SEO? In short, no. We spoke about the introduction of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to the S [...]
Growth insights for wine businesses from the 2026 WCA Wine Growth Summit
Yesterday, 26 June 2026, Emily Hay attended the Wine Communicators of Australia (WCA) Growth Summit in Adelaide, which provided key growth insights for Australian wine businesses. While the focus of the day was strategies for international mar [...]
Celebrating the sixth annual Shiraz Day – 23 July 2026
Mastermind Consulting founded Shiraz Day in 2020, designating the fourth Thursday of July each year. 2026 marks the sixth annual celebration on Thursday 23 July. Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimm [...]
What Meta’s Andromeda Update Means for Your Marketing in 2026
If you've been running Facebook or Instagram ads for your wine, beverage, lifestyle, or food business and have noticed some changes lately—perhaps your ads aren't performing quite as they used to, or your costs have shifted—you're not imagining thing [...]
AEO, SEO, GEO: Cutting Through the Jargon for Small Business Owners
If you've been hearing terms like AEO, SEO, and GEO thrown around lately and wondering what they all mean, you're not alone. The digital marketing world loves its acronyms, but behind these three-letter codes lies something crucial for your business: [...]